An Ayurvedic medicine manufacturer with a rich history of over three decades has selected FieldMax Pharma for field reporting. Having presence across all major states in India, the client is known for quality products in healthcare and holds over 100 patents.
Being operating in a highly specialized, but competitive market segment, sales force effectiveness is a key focus area for the client. Even though the client’s field sales team currently uses a web based system for field reporting, lack of availability of real time information has hindered effective sales tracking and quick decision making.
FieldMax Pharma, the mobile based Medical Representative Reporting solution from Experion, provides a host of business benefits including close tracking and monitoring of field activities, effective field reporting, easy expense reporting, product promotions/ gifts/ samples tracking, etc.
The application is designed to work on feature phones as well as smart phones and helps the field staff capture information easily. Field information is relayed back to the FieldMax server in real time and is accessible by sales manager/ management through the application installed in their handsets. Multiple report based analytics can also be generated from the application for sales analysis and continuous improvement.
The Android version of Experion's mobile based Field Information Management product, FieldMax, is now available. With the latest launch, FieldMax is now available on Android based smart phones as well as Java based feature phones.
With affordable and feature rich Android phones widely available, the Android version of FieldMax is expected to bring added benefits to its customers
A manufacturer with a 100+ year history has chosen FieldMax to automate sales and distribution processes associated with its food products business. Part of a multibillion dollar business conglomerate, the client employs more than 30,000 employees and is the market leader in diverse areas of business including sugar, bio products, farm products, engineering and finance.
FieldMax was chosen by the client for secondary sales automation to streamline sales order management and business analytics. The sales personnel currently use a mix of manual and web processes to capture field information. FieldMax will enable the client’s field staff to capture business transactions including collection details, customer feedback, competitor information and most importantly, field intelligence data to enable better production planning and market preparedness.
With FieldMax deployed on the smartphones and tablets of the field staff, business transactions captured from the field updated to FieldMax servers in real time. To ensure seamless integration with the client’s existing software infrastructure, FieldMax is integrated with SAP.
To help corporate management measure and predict performance, the real time analytics module in FieldMax will provide insights into each brand, product, retailer, revenue, order history, market territory and salesperson.
The back office / operations staff get up-to-date information from sales staff across various regions through the web based FieldMax Office application. This eliminates the need for manual consolidation of field information and enables quick order processing.
FieldMax debuts in Sri Lanka by signing up one of the largest manufacturer of agro based food products based out of the country. The products manufactured under the client’s brand include processed foods, instant foods, cordials, jams and sauces. The company has a wide distribution network across the nation with strong links with local dealers. With over 40 different types of food products manufactured by the client, they are marketed by its field sales team through an extensive distribution network.
With sales people operating across different regions, one of the key challenges faced by the client with the existing manual sales processes was on time reporting of orders from the field. Delays and errors in order sheets affected the client’s delivery schedules and resulted in increasing sales returns. Matching the manufacturing output and warehouse stock position with actual market orders was also a key concern with the current sales reporting process.
FieldMax was chosen by the client for its ability to completely automate the entire sales order cycle.
Right from planning a weekly sales plan, to fixing targets, tracking order/ delivery details and getting feedback from the retail outlets, the solution provides a 360 degree view of the sales and distribution process. Capturing of field information, including order details, payment details, market intelligence, retailer feedback, etc., by the sales team for each retail outlet is done using the Android based FieldMax Mobile application. Whereas, the overall planning, tracking and monitoring is carried out by the marketing and operations team back at the client headquarters using web based FieldMax Office application. The solution also helps the client’s sales team to capture attendance details, apply for leave and submit expense details through the application, thus making available all key functions right at their fingertips. As data collection and consolidation happens automatically, the client’s management team can easily track sales performance and make quick business decisions by utilizing the rich set of analytical reports provided by the solution.