A leading hair care and cosmetics brand based out of Chennai, India has gone live with FieldMax. The brand is a leader in the personal care segment in the market it operates.
The mobile sales force automation initiative for the company was initiated to streamline the field sales and distribution operations. The field sales team comprises of around 200 directly engaged personnel and an equivalent number that is indirectly engaged through the distribution channel.
The client has registered a 20% year on year growth for the past 3 years and has ambitious growth plans. The mobile SFA project is in line with objective.
Improving sales productivity is a key focus area for the client. Mobile based sales order management is expected to maximize the field sales time for the executives.
FieldMax® Mobile sales order management application is expected to facilitate the ground force to actively engage in its customer engagements. It shall provide the field user with critical inputs about the customer profile and historical transaction data during their sales calls. This helps in focused sales that increases retail outlet productivity.
FieldMax® office application helps the management get instant visibility about the market events. The structured market updates via FieldMax is a vital input which will help the company compete with national and international brands in a highly competitive market. The client is targetting to eliminate multiple data sources for sales data – and use FieldMax® as a single point of reference for decision making in sales & marketing.