A market leader in the Indian consumer goods industry, with a rich history of more than three decades in manufacturing and marketing high quality consumer products, has chosen Experion's enterprise field management solution - FieldMax - for automating its sales and distribution processes. The company's key range of products includes a variety of edible oils, perfumed oils and bakery brands. Its manufacturing facilities are spread across three different states and uses state-of-the-art automation technologies to maintain highest quality standards. The client is also one of the early adopters of SAP enterprise resource planning (ERP) in the industry.
The client's sales and distribution network spans the Indian as well as international markets and the distribution of products is managed through a team of direct sales force as well as distribution (C&F) agents. To accelerate its growth across various markets and to consolidate its position as the market leader, the client is planning an aggressive campaign to expand its distribution network. FieldMax was chosen by the client to ensure last mile automation of the sales and distribution network and to get real time visibility into primary and secondary sales.
Once FieldMax is implemented, direct sales staff as well as the C&F agents will take orders on their mobile phones instead of the existing paper/ fax based process. The information captured from the field is transmitted in real time to the backend web application, where the operations team can track and process sales orders in near real time basis. The application can also be integrated with SAP system to further improve the overall sales and distribution efficiency. The application provides in-depth analytics capabilities using which the management and sales operations team can easily access web based dashboards and KPIs to review the sales performance.
The client is a new generation manufacturer, exporter and supplier of diverse food products to Asian and Middle Eastern countries. In a span of 20 years since inception, the client has established itself as a name to reckon with in the highly competitive market by offering offer high quality, comprehensive variety of rice products, spices and pulses.
There were two challenges to be addressed with FieldMax: (a) More number of products/ SKUs being added to its product portfolio and (b) With field staff across various geographies/countries with expanding market territories, timely consolidation of field data was another challenge.
The client wanted to implement a sales order management solution that could connect the front end field staff with the operations and sales management teams.
FieldMax was chosen by the client for its ability to completely automate the entire sales order cycle, where the sales personnel will use Android based FieldMax Mobile application, whereas the backend team can easily access the data over the web based FieldMax Office application. To ensure tight integration with the client’s ERP/ billing system, FieldMax will be integrated with Tally ERP 9.
FieldMax (www.fieldmax.in) is the flagship Enterprise Mobility Solution signed up by over 100 manufacturers and distributors to automate their field sales and distribution operations while servicing thousands of retailers. FieldMax customers have reported an average of 12% reduction in field operations costs; an average of 20% increase in retailer coverage which resulted in least 5% to 8% increase in order booking per working day.
About Experion Technologies
Experion Technologies (www.experionglobal.com) is an Enterprise Solutions company and ranked among the fastest growing companies in Asia (Red Herring Top 100 Asia finalist in 2013). A Samsung Silver Partner in Enterprise Mobility Solutions, Experion has implemented its flagship solution for over 100 customers and also delivered over 200 mobile and web apps to small, medium and large Enterprises across Asia, US, Europe, Middle East and Africa.
A leading multi brand FMCG distributor based in India has signed up for Experion's enterprise mobility solution - FieldMax, to automate its sales order management processes. FieldMax, which is provided as a SaaS based cloud hosted solution, will empower the client's field staff to capture field data (sales orders, collections, competitor information, tec.) using their Java enabled mobile phones. The simple and easy to use FieldMax mobile application eliminates the existing error prone and time consuming paper based processes, and enhances the overall effectiveness by relaying the field information back to the client operation centre in real time. This also reduces the overall delivery timelines to retailers and helps improve inventory control at the client's warehouse.
The client is a market leader involved in manufacturing and marketing a range of high quality edible oils. The client’s products are distributed for domestic sales across retail outlets in India as well as exported internationally to more than a dozen countries. With a range of new products getting added to its brand portfolio in the Health Care and Personal Care segments, the client is gearing up with aggressive growth plans for the coming months.
FieldMax was chosen by the client for optimizing its sales to delivery process. With a sales team comprising of around 200 field staff servicing 22 states across India, one of the key challenges faced by the client was route optimization. FieldMax provides an option for the sales operations team to visually plot routes on a geo map and assign optimized routes to the sales staff. This is done using the web based FieldMax Office application, where the sales operations team also configures product details, customers, sales staff, etc. and sets up all the master data.
Field staff accesses the information related to their route/ territory using Android based FieldMax Mobile application. FieldMax replaces the existing paper forms based order collection process, with orders being captured directly on the mobile application. The order information collected using FieldMax Mobile is passed to the backend system in real time over GPRS connection, thereby reducing time delays and administrative overheads for the field staff. As the order details are instantaneously available at the backend FieldMax Office application, the delivery scheduling process can be initiated without any time lag.
Apart from increased sales efficiency and streamlined distribution processes, the FieldMax solution provides real time visibility of sales activities to the operations team and ensures excellent management control over field operations.
A leading manufacturer & marketer of edible oils has selected Experion’s flagship product - FieldMax - for sales force automation. Having pioneered in extraction and refining of healthy oil from rice bran, the client has won several national awards for its innovative use of manufacturing technology. Within a span of 20 years, the client has clocked a revenue growth of over 100 times, largely because of its world-class product quality and aggressive sales & marketing.
As sales grew exponentially over the years, the client has identified the need for implementing a proven sales force automation solution to improve field sales effectiveness. The dynamic market conditions also warranted better product price management and effective promotional campaigns to keep up with the competition. In addition, comparison of sales figures with historical data and seasonal trends took enormous amount of resources and time for quick decision making.
The client chose FieldMax for its superior product features and intelligent reporting capabilities. FieldMax Mobile, the Android based mobile application, will be used by the client’s field sales personnel to capture orders, payment details and competitor information. Information collected using the mobile application is transmitted to the head office through GPRS connection. Delivery scheduling is initiated immediately as order details are accessed by the operation team in real time using the web based FieldMax Office application. Pricing information is managed centrally and made available to the entire field team through the mobile application. Management dashboards in FieldMax Office provide a bird’s eye view of sales performance across regions and brands. The solution also provides a host of reports to track and manage field sales activities and promotional campaigns.